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Michaela Designs.

Hi! I'm Michaela,
a UX & Product Designer
‍creating simplistic experiences
for real people.

Case Studies

Groundfloor Finance
UX Designer

The Groundfloor app provides investors an easy and secure way to access their accounts and invest in real estate debt assets from their smartphones. This project was conducted to introduce how Groundfloor mobile works to new users looking to create an account.

View Project
A mobile mockup for the Groundfloor mobile app.
Mockup shot for Groundfloor Mobile app.
Year
2022
Team Members
Michaela Smith (Lead UX Designer)
Matt Daly (Head of UX)
Deliverables
Prototype
User testing results
UX Strategy
UX Designer
Groundfloor Finance
A desktop icon.
Web
Designs.

A mixture of web projects and designs.

Many of these designs are personal passion projects that I created throughout the years. I love challenging myself with new visual concepts based on past and present trends.

A mockup of the landing page for Metrix, a data analytics platform.A landing page I designed for a virtual reality device.A concept landing page I designed for a fruit juice company.
A landing page I designed for a security device.A concept landing page I designed for a fruit juice company.
A concept landing page I designed for a A landing page I designed for a A modern concept landing page I designed for a music streaming platform.
A concept landing page I designed for a A mockup of the metrics page for Metrix, a data analytics platform.A mockup of the landing page for a scent building platform called Elixir.
A mockup of the homepage for The McCreary Group, a consulting agency.A mockup of a landing page for a NFT platform called Fire Slash.
A concept landing page I designed for a modern eCommerce website.
A concept landing page I designed for a modern design website.

About me

A description about MichaelaA description about MichaelaA description about MichaelaA description about Michaela

Hey there! I'm Michaela, a UX and Product Designer. Originally from Pittsburgh, Pennsylvania, I am now based in Atlanta, GA. I'm a cat mommy passionate about good music and exploring new travel destinations. My professional focus is advocating for strategic, data-driven, and visually beautiful designs contributing to unbiased, industry-standard experiences. This approach, at the core of my work, has allowed me to develop a strong skill set and expertise in the UX industry.

#Collaboration
#Visual Design
#User Testing
#UX Strategy
#Usability
#Rapid Prototyping
#Research