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Michaela Designs.

Hi! I'm Michaela,
a UX & Product Designer
creating simplistic experiences
for
real people.

Case Studies

Groundfloor Finance
UX Designer

The Groundfloor app provides investors an easy and secure way to access their accounts and invest in real estate debt assets from their smartphones. This project was conducted to introduce how Groundfloor mobile works to new users looking to create an account.

View Project
A mobile mockup for the Groundfloor mobile app.
Mockup shot for Groundfloor Mobile app.
Year
2022
Team Members
Michaela Smith (Lead UX Designer)
Matt Daly (Head of UX)
Deliverables
Prototype
User testing results
UX Strategy
UX Designer
Groundfloor Finance
A desktop icon.
Web
Designs.

A mixture of web projects and designs.

Many of these designs are personal passion projects that I created throughout the years. I love challenging myself with new visual concepts based on past and present trends.

About me

A description about MichaelaA description about MichaelaA description about MichaelaA description about Michaela

Hey there! I'm Michaela, a UX and Product Designer. Originally from Pittsburgh, Pennsylvania, I am now based in Atlanta, GA. I'm a cat mommy passionate about good music and exploring new travel destinations. My professional focus is advocating for strategic, data-driven, and visually beautiful designs contributing to unbiased, industry-standard experiences. This approach, at the core of my work, has allowed me to develop a strong skill set and expertise in the UX industry.

#Collaboration
#Visual Design
#User Testing
#UX Strategy
#Usability
#Rapid Prototyping
#Research