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Michaela Designs.

Hi! I'm Michaela,
a UX & Product Designer
‍creating simplistic experiences
for real people.

Case Studies

Groundfloor Finance
UX Designer

The Groundfloor app provides investors an easy and secure way to access their accounts and invest in real estate debt assets from their smartphones. This project was conducted to introduce how Groundfloor mobile works to new users looking to create an account.

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A mobile mockup for the Groundfloor mobile app.
Mockup shot for Groundfloor Mobile app.
Year
2022
Team Members
Michaela Smith (Lead UX Designer)
Matt Daly (Head of UX)
Deliverables
Prototype
User testing results
UX Strategy
UX Designer
Groundfloor Finance
Stride Inc. - Thank My Teacher
Product Designer

Thank My Teacher is a platform that allows students, parents, and school faculty to send personalized messages to thank teachers. Users can create unique messages with the help of an AI assistant.

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A desktop mockup for the Thank My Teacher web app.
Year
2023
Team Members
Michaela Smith (Product Designer
Roger Infante (UX Designer)
Diana Fitter (Interactive Designer)
Taryn Nash (Researcher)
Christine Dougherty (Researcher)
Deliverables
AI Research (User interview results and Affinity Diagraming)
UI Design (Web and mobile)
UX Designer & Researcher
Stride, Inc. - Thank My Teacher
TravlBee
UX Designer and Researcher

TravlBee is an app that allows users to plan a trip with the option to build an itinerary with fellow travelers, creating a curated and collaborative experience.

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Mobile mockup for the TravlBee app.
Mockup shot for Travlbee mobile application.
Year
2020
Team Members
Michaela Smith (UX Designer & Researcher)
Deliverables
iOS mobile prototype
UX/UI Design
UX Research
UX Designer & Researcher
TravlBee
Backpack
UX Designer & Researcher

Backpack is designed for parents to be notified by schools and teachers about the latest events, closures, and important updates regarding their children.

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A mobile mockup for the Backpack mobile app.
Mockup shot for Backpack mobile application.
Year
2020
Team Members
Michaela Smith (UX/UI Designer & Researcher)
Nicole Chai (UX Designer & Researcher)
Peilin Ren (UX Designer & Researcher)
Tiffany Lewis (UX Designer & Researcher)
Deliverables
iOS Mobile prototype
User research
UX Designer & Researcher
Backpack
A desktop icon.
Web
Designs.

A mixture of web projects and designs.

Many of these designs are personal passion projects that I created throughout the years. I love challenging myself with new visual concepts based on past and present trends.

A mockup of the landing page for Metrix, a data analytics platform.A landing page I designed for a virtual reality device.A concept landing page I designed for a fruit juice company.
A landing page I designed for a security device.A concept landing page I designed for a fruit juice company.
A concept landing page I designed for a A landing page I designed for a A modern concept landing page I designed for a music streaming platform.
A concept landing page I designed for a A mockup of the metrics page for Metrix, a data analytics platform.A mockup of the landing page for a scent building platform called Elixir.
A mockup of the homepage for The McCreary Group, a consulting agency.A mockup of a landing page for a NFT platform called Fire Slash.
A concept landing page I designed for a modern eCommerce website.
A concept landing page I designed for a modern design website.

About me

A description about MichaelaA description about MichaelaA description about MichaelaA description about Michaela

Hey there! I'm Michaela, a UX and Product Designer. Originally from Pittsburgh, Pennsylvania, now based in Atlanta, GA. I'm a cat mommy with a passion for good music and exploring new destinations. My professional focus is on advocating for strategic, data-driven, and visually innovative designs that contribute to unbiased, industry-standard experiences. This approach is at the core of my work.

#Collaboration
#Visual Design
#User Testing
#UX Strategy
#Usability
#Rapid Prototyping
#Research